Discover the shifting landscape of postgraduate recruitment in Asia with practical insights from industry experts. Register and get a recording of the webinar!

Aaron Goh is the Director of the MSc Programmes Office at NUS Business School. He currently oversees a suite of pre-experience industry-focused masters programmes in business disciplines including Accounting, Business Analytics, Finance, Human Capital Management and Analytics, International Management, Marketing Analytics and Insights, Sustainable and Green Finance, Strategic Analysis and Innovation, and Supply Chain Management. He has almost 20 years of experience working in higher education, including previous roles overseeing INSEAD’s MBA programme in their Asia campus and Cornell University School of Hotel Administration’s Masters and Executive Development programmes in Asia. Aaron also has past global experience in award-winning broadcasting, television/radio production and media communications.

Did you miss our recent webinar? Don't worry! Here's a summary of the valuable insights we discussed:

🔹 Understanding Today's Candidates: 

We explored the motivations behind educational choices for Masters and MBA seekers in Asia.

🔹 Generation Z's Impact: 

A deep dive into how Gen Z is influencing program preferences and decision-making processes.

🔹 Key Influencers: 

We identified the stakeholders who significantly shape students' educational paths.

🔹 Defining Reputation: 

How candidates measure school reputation and quality, including the role of accreditations, rankings, etc.

🔹 Asia's Skill Needs: 

We analyzed current and future skill demands in the Asian job market.

Want to learn more? Access the full webinar recording by registering below.

Our speakers were:

Roanne Law

Assistant Director MBA Programme,

CUHK Business School

Roanne Law currently serves as the Assistant Director of the MBA Programme at CUHK Business School, The Chinese University of Hong Kong, where she has been working since 2010. 
The CUHK MBA programme is one of the pioneering MBA programmes in the region and has achieved a global ranking of 75 in the FT Ranking 2024.

Aaron Goh

Director, MSc Programmes Office, NUS Business School

Aaron Goh is the Director of the MSc Programmes Office at NUS Business School. He currently oversees a suite of pre-experience industry-focused masters programmes in business disciplines. 
He has almost 20 years of experience working in higher education, including previous roles overseeing INSEAD’s MBA programme in their Asia campus and Cornell University School of Hotel Administration’s Masters and Executive Development programmes in Asia. 
  

Winston Wee

Senior Director of Admissions, Asia School of Business

Winston has over 20 years of experience in Business Development, Marketing, Entrepreneurship, and Start-Ups across the arts, education, investment and technology sectors. 
While he calls Singapore home, work has taken him to all continents save Antarctica. Prior to joining ASB, Winston has dedicated 10 years of service to Higher Education, starting with Marketing at Singapore Management University (SMU) and progressing to leading full Admissions team at NUS Business School.
  

Sharon Lee

Asia Regional Growth Lead

Advent Group Higher Education Services

Sharon Lee is an experienced professional in the field of international education and has expertise in post-graduate student recruitment across Asia. 
With a keen eye for emerging trends and a passion for driving innovation, Sharon is committed to empowering academic institutions and industry partners to navigate the ever-evolving landscape of higher education. Her strategic insights and collaborative approach have earned her recognition as a trusted advisor and thought leader in the field. 

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